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American Equity Product Manager in West Des Moines, Iowa


American Equity Investment Life Insurance Company is a leading retirement income provider specializing in fixed index annuities designed to protect principal and guarantee income. American Equity is committed to quality products and high-level customer service, integrity, excellence and safety, delivering customers the promise of protected growth of their savings and the dignity of a paycheck for life.

Founded in 1995, they currently fund over half a million retirements nationwide. American Equity is a NYSE-listed company and maintains an “excellent” rating from AM Best. The company is the #3 producer of fixed income annuities, has over $57 billion in assets, 21,000 active agents and over 600 employees. They succeed by hiring people who embody the beliefs that drive their unique, energetic, fast-paced and caring culture. The team is built on trust, motivated to accomplish a shared mission through collaboration, ownership, drive and innovation.


The Product Manager is responsible for managing the research, development, implementation and inforce actions of competitive and profitable products for both American Equity Life (AEL) and Eagle Life. The incumbent will be responsible for timely delivery of competitive and profitable new and existing products.


  • Drives the execution of requirements for both product development and product launches. Orchestrates all of the activities required to bring new products to market with a strong focus to meet customer needs and profit objectives.

  • Creates product strategy documents that describe business cases and high-level use cases.

  • Provides product specifications in a timely manner and answer all questions on those specifications for partners.

  • Manages day to day relationships with internal and external implementation team and distribution partners.

  • Works closely with distribution partners to develop a forward-looking product calendar.

  • Proactively manages and updates the product calendar and ensure all partners stay on-track.

  • Maintains the highest level of product knowledge and partner closely with the competitive unit to understand the competitive environment.

  • Works with Communications to assist with development of materials and campaigns for product launches and with creation of marketing campaigns for post-launch product portfolio management.

  • Develops training for Executive and Marketing teams for positioning our products.

  • Responsible for other duties as assigned.


Direct Reports: None


  • Bachelor’s degree (B.A.) from four-year college or university in Economics, Finance, Statistics, Math or Accounting.

  • Seven (7) plus years of experience in an Insurance Product Development role demonstrating growth in responsibilities.


  • None required


  • Substantial network of industry contacts in home office and marketing company positions

  • Strategic/creative thinker

  • In-depth understanding of insurance business; specifically annuities.

  • Technical annuity product knowledge

  • Problem solver

  • Excellent analytical, written, and oral communication skills

  • Advanced knowledge and command of Microsoft Excel

  • Independent drive: ability to take an idea and run with it

  • Ability to multitask and work efficiently with tight deadlines

  • Team-oriented mindset; willingness to work with a diverse set of businesses and colleagues

  • Engaging attitude, flexible nature, and a willingness to independently problem-solve