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American Equity Market Research Analyst in West Des Moines, Iowa


American Equity Investment Life Insurance Company is a leading retirement income provider specializing in fixed index annuities designed to protect principal and guarantee income. American Equity is committed to quality products and high-level customer service, integrity, excellence and safety, delivering customers the promise of protected growth of their savings and the dignity of a paycheck for life.

Founded in 1995, they currently fund over half a million retirements nationwide. American Equity is a NYSE-listed company and maintains an “excellent” rating from AM Best. The company is the #3 producer of fixed income annuities, has over $57 billion in assets, 21,000 active agents and over 600 employees. They succeed by hiring people who embody the beliefs that drive their unique, energetic, fast-paced and caring culture. The team is built on trust, motivated to accomplish a shared mission through collaboration, ownership, drive and innovation.


The Market Research Analyst is responsible for research, analysis, and reporting of competitor actions with the goal of providing recommendations for product development efforts and product market positioning. The Analyst supports other areas of the company impacted by the development and implementation of new products including, but not limited to, Marketing, Marketing Services, Actuarial, and Compliance.


  • Monitors, reviews, and documents competitor actions including rate changes, promotions, new product filings, and other changes daily. Determines impact on business and reports as appropriate.

  • Prepares a report of all competitive intelligence gathered over the past week and disseminates internally with analysis and business impact included in the report. Monitors TAMP systems to ensure that AEL products are represented accurately.

  • Participates in relevant competition-related meetings/committees each month. Reports any relevant findings. Assists in preparing reports for senior leadership summarizing competitor actions and impact over the past month. Assists with developing competitor training for the sales teams.

  • Compiles and analyzes all competitor quarterly sales data from LIMRA’s Secure Retirement Institute and Wink. Prepares a report that analyzes sales by distribution channel, carrier, product, and rider for distribution to senior leadership. Determines trends based upon recent and past sales results. Conducts analysis to predict future sales trends.

  • Travels to and actively participates in the LIMRA Annuity Research Study Group and the Retirement Industry Conference annually.

  • Assists with the development of materials and campaigns for product launches.

  • Assists with creating marketing campaigns for post-launch product portfolio management.

  • Develops training for Executive and Marketing teams for positioning company products against top-selling FIA products.

  • Performs other related work as assigned.


Direct Reports: 0

General Description of Indirect Reports (2 and 3-downs): 0


  • Bachelor’s degree in Business, Marketing or other related field of study; plus, a minimum of 4 years of related experience; or equivalent combination of education and experience.

  • Life Insurance industry and annuity experience required.

  • Has acquired a network of industry contacts in home office and marketing positions.

  • Proven experience turning research data into actionable business improvements.


  • N/A


  • Excellent verbal and written communication skills with ability to effectively present information and respond to questions.

  • Ability to effectively present information and respond to questions from coworkers, peers, senior management, and/or outside management.

  • Highly detailed-oriented and well organized with strong time management skills and the ability to handle multiple tasks/projects on an ongoing basis.

  • Strategic / creative thinker using advanced analytical skills that apply mathematical concepts and theory, statistics, accounting and economics.

  • Strong problem-solving skills with the ability to define problems, collect data, establish facts, and draw valid conclusions on practical problems that deal with a variety of concrete variables in situations where only limited standardization exists.

  • Ability to write reports presenting complex data/information in an understandable manner.

  • Strong customer service orientation.

  • Ability to work cooperatively and successfully with employees, customers, and other outside third parties.

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations.

  • Ability to successfully handle pressure, prioritize projects, and meet deadlines in a fast-paced work environment.

  • Proficient in Microsoft Office with an emphasis on Excel and other software used for marketing research analysis and reporting.

  • Ability to travel up to 10% of the time.

This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job-related instructions and be required to perform other job-related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.