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C & B OPERATIONS, LLC Marketing Manager in SPENCER, Iowa

DescriptionC and B Operations, a leading John Deere Dealer, has an opening for a Marketing Content Coordinator at our location in Jackson, MN. This individual will be responsible for developing and executing marketing campaigns while managing and inspiring the C and B Operations marketing team. She/He will be comfortable with the day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. This person will support and contribute as part of the marketing team in a variety of ways in the following areas: events, operations, creative, production, digital and editorial.Essential Duties:Work with the CMO in the development and implementation of marketing plans and budget, including promotional calendars and programs, new product introductions and other marketing projects across the company.Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines.Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities, as well as monitoring and appraising job results.Track the status of all projects from beginning to end, and proactively communicate updates on Co-Schedule and email to the leadership team.Understand key marketing performance metrics and tracking tools, such as Google Analytics, to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for marketing team.Optimize and refine the digital marketing initiatives such as PPC, SEO, email, texting, and the website to maximize budget spend and generate inbound sales leads.Conduct audits of the marketing needs for different departments and optimize the current programs.Proofread and sign off on creative for advertising campaigns.Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional organizations.Apply today to learn more about this exciting opportunity at C and B Operations!QualificationsEducationBachelors of Marketing (preferred)ExperienceStrong leadership, communication and decision-making skills (required)5-10 years' experience in the marketing field (required)Microsoft Office, Excel and Power Point (required)Excellent written and verbal communication skills and strong attention to detail and proofreading is essential (required)Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)CandB Operations is an Equal Opportunity/Affirmative Action Employer