Vermeer Corporation Training Sales Lead in Pella, Iowa

You’re not likely to find another company like Vermeer. Our people are from all walks of life in locations around the world, rolling up our sleeves and getting tough work done every day. Together. We’re a family-owned and operated company with an unmatched culture, one that is built on the belief that every Vermeer team member has real, personal impact – on our people, our customers and our world. Whoever you are and where you are in your career, Vermeer helps you be Equipped to Do MoreTM.

Job Summary

The Sales Training Lead manages the sales and parts training for the industrial dealer network. This position strives to lead, define, create, and provide leadership for service, parts, and sales training and development initiatives for the global industrial dealership organization.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  1. Demonstrate the Vermeer characteristics of caring culture, demonstrating agility, customer focused, and stewardship and model the associated behaviors.

  2. Design learning solutions by partnering with subject matter experts within the company or by researching outside vendors for content. These learning solutions include classroom training, webinars, e-learning, or on-the-job training.

  3. Manage assigned personnel in performance of their duties including, but not limited to, hiring, evaluation, motivating, scheduling work activities, and corrective action. Establish and monitor individual and team goals which are aligned with the Organization’s business strategies and objectives.

  4. Facilitate training sessions to engage participants in the learning process and achieve desired outcomes and objectives. Formulate training policies, programs, and standard work based on strategic needs assessments, company standards, and policy deployment.

  5. Gather and analyze training data to evaluate the impact and effectiveness of training programs and create driving measure goals for dealership training programs. Administer and evaluate effective certification programs to insure it provides value to the organization and its dealers.

  6. Travel to and from dealer and customer sites worldwide to facilitate in location training. Participate in parts and service conference, trade shows, customer day events, sales meetings, road shows, and demo tours. Develop and maintain relationships with global and key account contacts, customers and dealerships.

  7. Facilitate meetings with the company leadership to assess strategic training needs for the global dealer organization. Conduct formalized needs assessment to identify training needs for their service, parts, and sales personnel. Formulate a strategic training plan based on the results of the needs assessment and create projects as required.

Education and/or Experience

  • Bachelor’s Degree in Training & Development, Education, or Business Management

  • Minimum of 7 years' job experience and/or training in management; and/or equivalent combination of education and experience required.

  • Minimum 5 years' sales experience; heavy equipment industry preferred.

Other Skills and Abilities

  • Ability to demonstrate the use of the full assigned Vermeer product line for the appropriate segment(s).

  • Ability to operate vehicles such as car, pickup, and low-behind trailers.

  • Ability to operate a digital camera and an LCD projector.

  • Knowledge in the areas of adult learning, facilitation techniques, training industry trends, technology industry trends, and needs assessments.

  • Ability to effectively manage projects, people, time and resources.

  • Ability to provide informative and professional assistance when working with the public/customers and coworkers.

  • Ability to maintain positive interpersonal relationships which encourage openness with customers and peers.

  • Ability to produce accurate, professional and error-free documents in a timely manner.

  • Demonstration of good oral and written communication skills.

  • Ability to develop new and quality training presentations and ideas and effectively manage projects.

  • Ability to respond to continually changing priorities to meet customer demands.

  • Ability to creatively present information in a manner which engages learner participation and thought.

  • Ability to take complex topics or tasks and break them down for the learners and effectively communicate with individuals at all levels of the organization.

  • Ability to engage all classroom participants in the training, evaluate if learners are comprehending the material, and adjust the material as needed.

  • Ability to work with subject matter experts within the organization to develop quality training programs that meet customer needs and expectations.

Certificates, Licenses, Registration

Certificates preferred in Facilitating Adult Learning, Project Management, Integrity Selling Facilitator, and Public Speaking.


Up to 25% domestic and/or international travel by car or plane may be required.


All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or veteran status.

Why Vermeer?

Our reach is global, our impact is personal. By joining Vermeer, you won’t just be making the right step for your career. You’ll be making a real, personal impact on our people, our customers and our world.

Impact Our People: You’ll find teams of hardworking people who take pride in their work, pride in each other and pride in the principles that guide them. Our team members are diverse, talented and driven to continuously learn, improve and innovate, both for our company and for their careers.

Impact Our Customers: Whether our customers are operating small stump cutters in their backyard or giant surface mining equipment in Australia, they make progress happen. Our team members are constantly turning up new possibilities and collaboratively innovating to keep our customers and the people they serve on the leading-edge of progress around the world.

Impact Our World: At Vermeer, we believe in giving back and helping people and communities. We’ve held that belief from our founding in 1948. Our reach extends from offering impressive benefits that help our team members and their families live well, to supporting our local communities through volunteer and community investment programs. Our impact is also experienced by the way our customers use Vermeer products to make a difference. Vermeer equipment is used all around the world to keep people connected to life necessities, such as water and electricity, harvest the feed that nourishes a vibrant food supply and effectively manage precious natural resources that improve our quality of life.