HNI Marketing Specialist, Product in Muscatine, Iowa
You may think you’re ready, but are you HON Ready?
The HON Company, the largest operating company of HNI Corporation and North America’s leader in providing workplace furniture solutions, may be ready for you…
The HON Project Advantage Marketing team is seeking a Marketing Specialist, Product responsible for supporting various processes to develop, implement and maintain product marketing assets, product focused communication materials and sales enablement tools that clearly convey The HON Company’s unique value to current and prospective customers, partners and employees. The position also includes coordination and collaboration with internal and external partners in planning and executing product marketing strategies to support product profit objectives, drive demand for HON solutions through unique and competitive positioning and building strong relationships with customers.
The Marketing Specialist, Product:
Ensures product communications are consistent and on brand.
Performs day-to-day functions of project management, including working with internal and external partners, which includes project management, sales and creative teams, as well as dealers and channel partners.
Oversees copywriting, design, layout and production of marketing literature, presentations, promotional materials, catalogs and marketing campaigns that support products and programs via print, online and video vehicles.
Identifies media and communication vehicles to support core and new products and programs, and lead implementation.
Secures and manages HON’s presence across partners’ web and print initiatives.
Collaborates with the finance team to provide a strong return on investment for key program elements.
Utilizes data to understand performance of marketing tactics and supports optimization with data-driven decision making.
Works cross functionally with Sales, Product Development and other Marketing teams to understand and proactively identify ways to address marketing and merchandising needs with our internal and external customers.
Monitors competitive and industry trends in marketing and appropriately applies that knowledge to drive performance.
Think you're ready?
A Bachelor’s degree in Marketing, Communications, Business Administration or related field is required. At least 1 year of relevant business experience required, preferably in Marketing, Sales or Communications.
Skills and Abilities Required and/or Preferred:
Demonstrated excellence in written and verbal communication and presentation skills.
Demonstrated critical thinking ability, strong organization and multi-tasking skills with an attention to detail.
Demonstrated understanding of the basic principles of marketing with a focus on business to business.
Ability to build, maintain and maximize working relationships with members from all levels of an organization as well as external business partners.
Ability to work independently to make recommendations to management to improve customer experience and growth.
Demonstrated business acumen.
Working knowledge of Microsoft Office suite of products.
Knowledge of HON products, the office furniture industry or office design preferred.
Posted at: Tuesday, July 03, 2018
Job Req#: 0918114
Category: Marketing/Public Relations
Education Level: Bachelor's degree
Reporting to: Marketing Manager
EEO Category: Professionals
Company: HON Company
Location: HON Headquarters, Muscatine, IA