Corteva Agriscience Digital Engagement Leader in Johnston, Iowa
Corteva Agriscience is looking for an experienced Digital Engagement Leader to lead the evolution and execution of our digital engagement efforts for Pioneer and Crop Protection. You will lead the establishment and growth of our digital presence and community. You will own the strategy, creation, implementation, and tracking/measurement of a holistic digital communication plan across social media platforms, search, and digital media working closely with teammates across email, web, and mobile to deliver a multi-channel effort.
Who are we, and what do we do?
At Corteva Agriscience, you will help us grow what’s next. No matter what your role, you will be part of a team that is building the future of agriculture – solving the world’s food problems through innovation, technology, and putting people first.
Our Johnston, Iowa campus is home to 2,500 employees whose mission is simple – to feed the world. While our employees are busy working to solve world hunger and ensure environmental sustainability, we’re taking care of them by offering convenience and comfort during the workday with an onsite fitness center, coffee shop and top-notch cafeteria touting a grill, deli, fresh salad bar and a variety of healthy menu options. Need some fresh air during your work day? Take advantage of our beautiful, tree-lined walking trails or relax by the pond. We also offer countless opportunities to connect with your colleagues through community volunteerism, sports teams and parties, and holiday events. Did we mention you’ll be working in state-of-the art buildings with the latest technology with colleagues from all over the world? Join us in bringing food into homes around the world, while we make you feel at home while you’re at work.
How will you help us grow? It matters to us, and it matters to you!
Oversee the digital execution of engagement strategies with measurable goals, that incorporate a full spectrum of tools and tactics (customer engagement, content marketing, Search Engine Optimization & Management, social media, display and digital advertising, content syndication, paid amplification, email marketing, influencer engagement).
Work with other leaders across the US Digital CoE (email, web, content, analytics) to provide a customer-centric experience that delivers business results.
Work closely with the Pioneer and Crop Protection MarComm team, product marketing, sales, PR, and agronomy teams to identify critical engagement strategies for our brands, products, and online community.
Actively drive awareness, engagement, and a two-way conversation between Corteva and our customers constantly advocating for innovation.
Curate and cultivate our online relationships within the industry, including Influencers, Farmers, Associations, Retailers and other key stakeholders.
Lead the evaluation of all digital media plans with MarComm managers and agency partners to ensure the proper digital spend and channel mix.
Own and drive key metrics and tracking to evaluate, optimize, and report out digital media campaign results working closely with our Marketing Analytics Manager.
Evaluate new tools and technology to drive effectiveness across key channels (Social, SEM, SEO, paid media, etc.)
Set best practices, create playbooks, monitor industry trends, share thought leadership and foster learnings across teams.
Manage our engagement team including Social Media Manager and SEO/SEM Manager.
Lead the digital command center to put insights into action, advocate cross-collaboration, and deliver best in class execution.
What expertise have you grown? What do you bring to the table?
Bachelor's degree in Journalism, Marketing, Communications or related field
8+ years experience in digital marketing execution
3+ years as a people leader
Effective communication skills including presentation skills
Knowledge of DMP, Programmatic, Social Ads, Search
Ability to travel domestically up to 25% of the time
Creative thinker, self-starter, ability to take initiative, be proactive, and work independently
Demonstrated ability to synthesize data, interpret data, and process observations into actionable recommendations is required
Knowledge of components needed to create successful digital communications and engagement campaigns with measurable results across paid digital touchpoints, including social, search, display, and influencers
Demonstrated ability to work in a matrix environment where a high degree of collaboration is needed
Let’s peek at how you can grow your wellbeing, health, and future at Corteva!
Strike a better work-life balance with robust time off benefits including paid maternity, paternal and family illness leave
Prepare for your future with our competitive retirement savings plan, tuition reimbursement program, and more
Enjoy access to health benefits for you and your family on your first day of employment
And much, much more!
Ready to grow your perspectives, impact and career? Start by applying to this opportunity today!
Corteva Agriscience ™, the world's first dedicated agriculture start-up, serves to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Our employees fulfill this purpose everyday by building/participating in an inclusive culture where we encourage each other to stay curious, think differently, act boldly and do what's right for our customers, our co-workers, our partners and our planet. With over 20,000 team members from 130 countries, innovating in 140 world class R&D facilities, we have the resources, leadership heritage and partner ecosystem to make a meaningful impact now and into the future.
Corteva Agriscience, the agriculture division of DowDuPont, is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit: Accessibility Page for Contact Information For US Applicants: See the 'Equal Employment Opportunity is the Law' poster For our U.S. Affirmative Action Policy, click here
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