ACT, Inc. Content Marketing Manager II in Iowa City, Iowa

Overview

ACT is a nonprofit organization helping people achieve educational and workplace success. Our programs are designed to boost lifelong learning in schools and workplaces around the world. Whether it's guiding students along their learning paths, enabling companies to develop their workforce, fostering parent, teacher, and counselor understanding of student progress, guiding job seekers toward career success, or informing policymakers about education and workforce issues. ACT is passionate about making a difference in all we do.

Learn more about working at ACT at

Responsibilities

Position objective:The Content Marketing Manager II (CMM) will be responsible for helping to create and execute demand generation campaigns that educate, inform, and facilitate sales and customer engagement within key target audiences for ACT, Inc. The CMM will focus on specific audience sectors in order to ensure a consistent pulse of activity to support lead generation campaigns and key market events. The CMM’s primary objective will be to create an annual “conversation” that will accelerate prospects toward buying stage by providing a foundational understanding of issues and solutions.

ESSENTIAL JOB RESPONSIBILITIES

Typical work-related activities include:

  • Work closely with audience sector sales teams, becoming well versed in market sector cycles, anchor events and nuances of audience motivators

  • Plan and drive audience-focused, product-agnostic content that sets the stage for product-specific and other lead generation campaigns

  • Provide backup in at least one of the following functions in Enterprise Marketing (may be cross-trained):

  • Writing/Editing

  • Design

  • Project management

  • Content authoring in Web CMS or Email/Marketing Automation

  • Social media ad, post deployment

  • Work closely with the rest of Enterprise Marketing and its internal clients to support shared objectives

  • Stay abreast of the latest trends and debate in key audience sectors

  • Monitor social media channels

  • Monitor or oversee online communities hosted by ACT within a market sector

  • Be aware of all marketing events and communications via the master calendar and perform duties within this context

  • Understand and think critically about performance metrics and goals for demand generation, especially as related to lead generation and other initiatives executed and measured in Enterprise Marketing

  • Deliver and thrive in a fast-paced environment, among quickly changing priorities

  • Help with urgent or last minute priorities in a capacity other than primary role, which may include:

  • designing

  • writing

  • managing small projects

  • other duties that use marketing skills possessed by the CMM or skills learned in cross training

Qualifications

EDUCATION:

  • Bachelor’s degree in a related area required; preferably in marketing or business administration

  • Or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

EXPERIENCE:

  • A minimum of three years of related marketing experience including avariety of marketing disciplines

  • Experience in planning and creating marketing campaigns for digital channels including Web, email, social media, blogs

  • Documented design and/or writing skills

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Ability to work collaboratively with colleagues in a results-driven, team-oriented environment

  • Ability to work with a strong customer focused mindset – deliver on time, communicate clearly, earn trust

  • Strong organizational, analytical, planning and prioritization skills

  • Ability to form productive relationships in a matrix environment

  • Basic understanding of marketing technology: CRM, marketing automation, Web technologies

  • Ability to think critically about marketing performance, as related to business performance

COMPENSATION:

Starting salary commensurate with qualifications. Excellent benefits and work environment.

Job ID2018-1268

of Openings1

CategoryMarketing/Communications

TravelUp to 25% Travel

ACT is an Equal Opportunity Employer/Minorities/Females/Protected Veterans/Disabled.