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Kemin Industries Worldwide Marketing Automation Manager in Des Moines, Iowa

Overview

The Worldwide Marketing Automation Manager is responsible for the management of Kemin’s Marketing Automation platform, which is currently HubSpot. The Marketing Automation Manager is the chief evangelizer of marketing automation at Kemin. This role is also responsible for gathering, compiling and analyzing web and marketing data and conducting competitive market research, ensuring Kemin’s marketing department makes data driven decisions to improve marketing efforts.

We Are Kemin

We are visionaries who see things differently and are inspired by the world around us.

We have been dedicated to using applied science to improve the quality of life for over half a century.

We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers in more than 120 countries.

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.

Responsibilities

  • Serves as the owner and administrator of Kemin’s WW Marketing Automation platform (HubSpot, Marketo, or similar).

  • Responsible for the implementation and management of the platform to support the Marketing business units in the generation, distribution, and reporting of leads in accordance with industry best practices and standards

  • Manages all technical aspects of Kemin’s Marketing Automation platform

  • Works with global business units to manage campaign execution using our marketing automation tool to handle lead inquiries.

  • Supports strategy, development, lead nurture, workflows and project management of marketing campaigns.

  • Partners with Sales and IT to manage the integration of Kemin’s Marketing Automation and CRM tools.

  • Establishes and maintains scalable processes that ensure best practices in campaign and lead management.

  • Partners with the Sr. Data Analyst to create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.

  • Research support documentation to find out answers for any task that business units aren't able to perform with the Marketing Automation system.

  • Aligns business unit objectives with marketing automation practices and tactics.

  • Reviews and analyzes data with business unit Digital Specialists to spot trends and develop lead scoring mechanisms that help guide campaign effectiveness.

  • Evaluates new technologies and add-on applications to improve and optimize marketing team performance.

  • Responsible for marketing automation quality standards, from design rendering to email functionality and list management.

  • Maintains data standards for compliance purposes, email deliverability, and to ensure segmentation standards are met through various content types.

  • Partner with Digital Specialists to:

  • Setup trigger-based campaigns

  • Send nurture emails at specific interval

  • Create/modify lead scoring rules to grade temperature of leads.

  • Create/modify targets, goals other business and campaign specific metrics.

Qualifications

  • Bachelor’s Degree in Marketing, IT or related field. (MBA is a plus)

  • At least 5 years of work experience in digital commerce, digital marketing, and specifically with custom online stores and third-party online marketplaces

  • 5+ years’ experience with leading Marketing Automation software, preferably Marketo or HubSpot

  • CRM experience is a major plus

  • A digital expert in web, email, social media, smartphones

  • HTML, light web development skills are a plus

  • Ability to understand how to utilize technology in identifying appropriate communication tools and/or distribution systems

  • Ability to manage multiple projects at the same time in a fast-paced environment

  • Technically capable communicator with a desire to improve processes

  • Familiar with standard concepts, practices and procedures within the advertising and marketing fields

  • Business acumen in order to develop market strategies

  • Strong collaboration skills to work with interdepartmental disciplines

  • Project management skills that develop and follow a roadmap to better customer engagement

  • Effective analytical and problem-solving skills

  • Effective working in a fast paced and fluid environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results

  • Team working capability with cross functional departments, and leadership

  • Strong ability to build trust with and influencing internal and external business partners.

  • Demonstrating strong learning capabilities on new business models, new skills and new methodology etc.

  • Strong verbal and written communication skills

  • Entrepreneurial spirit, ownership driven, resilience, passion

LocationUS-IA-Des Moines

Posted Date4 weeks ago(2/9/2021 12:18 PM)

Job ID2021-6761

Positions1

CategoryMarketing

Position TypeRegular Full-Time

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