Principal Financial Group Strategic Marketing Consultant - U.S. Insurance Solutions (USIS) Marketing - #221722 in Des Moines, Iowa

Job Area: MarketingBusiness Area: Individual LifeLocation: IA - Des MoinesCareer Category: Experienced ProfessionalFull/Part Time: Full-TimeRegular/Temporary: RegularDate Posted: 2018-04-23

At Principal, every role supports a greater purpose— to help people live their best lives. And after more than 130 years, we’ve never had a more vibrant and dynamic global team united in our purpose. Through community involvement, innovative financial solutions, and dedication to career development, we make a difference in millions of lives every day, including our employees’. And now is the time to make your mark.

We're looking for an experienced marketing professional to join our USIS Marketing team to support our Nonqualified (NQ) business that will focus on our Employer, Participant, and Advisor audiences.

If this sounds like you… join our team today!


As a Strategic Marketing Consultant, you will...

  • Create and implement marketing plans that are more complex and technical in nature for business unit's products and services.

  • Align work with business unit's strategic goals and division's high level initiatives.

  • Present marketing recommendations and plans to leadership.

  • Provide marketing support to targeted audiences (Employer, Participant, Advisor) to meet strategic marketing objectives.

Essential functions of the role will include…

  • Engaging Operations leadership and teams to develop strategies in support of customer experience and initiatives.

  • Executing tactics, communications and resources to enhance existing customer experiences.

  • Helping segment and deploy for multiple audiences, including employers, plan participants and financial professionals.

  • Collaborating with other marketing teams to support integrated marketing initiatives.


  • Bachelor's degree or equivalent experience, plus at least 6 years of experience in marketing.

  • Financial services and/or retirement services experience a plus.

  • Must have a comprehensive understanding of marketing, advertising, public relations, digital marketing and communication principals and the ability to apply them to projects is critical.

  • Must have organizational, problem-solving, presentation, analytical, strategic and decision making skills.

  • Must be ethical and provide prompt, courteous and excellent consultative service to customers and business partners.

  • Requires strong verbal and written communication skills, negotiation skills and the ability to build and maintain effective relationships.

  • Must be adaptable and flexible.

  • Must continue to seek out opportunities to develop product line and industry knowledge and business acumen.

  • Experience with Salesforce, Marketo, or other marketing automation tools a plus.

  • Minimal travel may be required.

Visa Sponsorship

This position is not eligible for sponsorship for work authorization by Principal. Therefore, if you will require sponsorship for work authorization now or in the future, we cannot consider your application at this time.


Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

Interview Details

What’s next? Innovation at its finest. We’ll review your application and if you’re selected for an interview, you’ll receive an invite for an On-Demand Video interview. Haven’t done that before, don’t worry. We’ve got all the tips and tricks available to help you be successful. With an On-Demand Video Interview, you can add your own flair and personality – at your pace. Be sure to check your email frequently. We’ll communicate our decisions through the email address used on your online profile. If you receive an email from Principal Talent Team, you’ve been selected to begin your video interview and have a set time to submit once you log in.