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Principal Sr Marketing Strategist - Consumer Direct Marketing (Open to Remote) in Des Moines, Iowa

As a Sr Marketing Strategist on our Direct Marketing Team, you’ll be responsible for developing innovative data-based direct marketing programs that effectively engage and activate specific target segments in our consumer business. You’ll provide research-based customer points of view and marketing campaigns for the business. You will design and drive the execution of specific direct marketing initiatives with a heavy emphasis on direct mail and email. You will measure the effectiveness of this marketing through to both sales and retention driven by each campaign. You will partner with our call center and web teams to ensure you are leveraging the right media, right message and right creative to drive consumers to engage in their channel of choice. Influences leaders and decision makers at all levels to gain strategic commitment for sustainable direct marketing experiences, resulting in growth opportunities for Principal.

  • Develop innovative engagement strategies leveraging direct mail, email and targeted digital media to drive positive customer demand for our products/offerings.

  • Drive the execution of marketing campaigns, creative initiatives and product development to help Principal to grow revenue among our target consumer audiences.

  • Cultivate a deep understanding and application of modeling, data analytics and consumer insights to drive effective response.

  • Track, analyze and communicate results. Use results analysis to improve future outcomes.

  • Perform other duties and special projects as assigned.

We’re looking for someone with:

  • Bachelor's degree or of 8 years equivalent.

  • 6+ years of related work experience required. (Previous Direct to Consumer marketing experience is a must including large-scale direct mail and email marketing)

  • Intermediate level of knowledge of the marketing profession and modern marketing strategies.

  • Experience helping to build strategic marketing programs that deliver strong results.

  • Ability to translate data analytics into implications.

  • Experience with Salesforce Marketing Cloud or similar tools is preferred.

  • Solid strategic and critical thinking skills.

  • Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message.

  • General understanding of financial services, products and industry along with understanding or experience with identified audience is preferred. Experience in direct-to-consumer in credit cards or auto/home insurance a plus.

  • Understanding of the competition and market opportunities and customer experience.

  • Minimal travel required, including overnight stays.

  • Location is flexible!


Our Corporate Headquarters is located in Des Moines, IA, with offices throughout the globe. We are open to remote across the country.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

Investment Code of Ethics

For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees – individually and all of us together. Explore our core values, benefits and why we’re an exceptional place to grow your career.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Requisition ID: 2021-29466

Enterprise Segment: RIS

Business Area: Pension

External Company Name: Principal Financial Group

Street: 711 High Street

Remote: Yes

FLSA Status: Exempt