Thermo Fisher Scientific Sr. Global Market Development Manager, Agrigenomics in Des Moines, Iowa
Job Title: Sr. Global Market Development Manager, Agrigenomics
Requisition ID: 137688BR
When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is abundance and safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.
LSG/Genetic Sciences Division
How will you make an impact?
The ideal candidate will have proven agrigenomics market experience in developing content and marketing initiatives that maximize audience engagement to create and maintain a strong demand generation funnel. Success will require navigation of a global, matrixed organization to gain stakeholder alignment and the ability to manage complex projects that span multiple teams on time and within budget.
What will you do?
Lead the strategy, planning, development, management, and promotion of unique and compelling customer-centric marketing campaign.
Drive strong funnel in new customer acquisition, deepen engagement and motivate customers to take action through demand generation initiatives.
Develop and execute the global agrigenomics multi-channel integrated marketing plan including value proposition, customer segmentation, sales enablement, and marketing mix across all geographies and market segments.
Assess competitive landscape, segment growth potential and lead annual planning process.
Work across division to ensure a customer-centric go-to-market approach.
Lead and support a team of regional marketers to implement near- and long-term marketing strategies to achieve growth objectives.
Create and curate segment-specific content to drive awareness, demand, and conversion
Define and manage against key performance indicators to gauge performance against goals.
Enable sales with robust opportunities funnel, sales tools and training.
Evaluate, refine and optimize marketing initiatives, to strive to meet best-in-class performance.
Partner closely with Sales leadership to ensure alignment on go-to-market initiatives.
Drive continuous improvement in core marketing capabilities.
How will you get here?
High school diploma or equivalent required.
Bachelor's degree in a science discipline, marketing or business required.
MBA or Advanced degree preferred.
6+ years marketing/content marketing experience required.
Proven agrigenomics market experience in developing content and marketing initiatives.
Strong marketing acumen and experience in developing marketing strategy including customer segmentation, competitive analysis, value proposition, communication channels, marketing mix, campaign development, and staging and pacing of tactical programs.
B2B and life science experience a plus.
Experienced in leading and navigating of a global, matrixed organization to gain stakeholder alignment.
Knowledge, Skills, Abilities
Ability to manage complex projects that span multiple teams on time and within budget.
Strong verbal, written, and presentation abilities.
Practiced in change management principles and methodologies.
Able to build relationships with key individuals necessary for collaboration at all levels.
Approximately 25% domestic and international travel.
At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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