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With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

As a Senior Paid Media Manager, you will be responsible for driving Confluent’s performance campaigns to meet defined marketing KPIs and support continued business growth. You are our ideal candidate if you have a proven track record in B2B SaaS advertising, including strategy, creative direction, execution, and reporting.

What You Will Do:

• Own growth across digital acquisition channels such as Linkedin, Facebook, Twitter, Reddit, Quora, YouTube, and more

• Drive lead growth across key acquisition channels through campaign creation, analysis, and optimization of the full-funnel experience

• Work cross-functionally with design, web and content teams to create and test new ad units and landing pages

• Support AMER, EMEA, LATAM and APAC regions through tailored strategies and solutions, partnering with digital support leads in those regions

• Determine the best ways to target various audiences and lifecycle stages in order to achieve full-funnel results, not just leads

• Design and implement effective marketing experiments. Analyze and communicate results on a weekly or monthly basis, learn from what doesn’t work, and further optimize and scale what does work. Work with our web developers to implement tests and best practices

• Report on the impact on awareness and revenue, develop forecasts, and set media budgets

• Care deeply about the quality of your work and how it impacts our brand. We move quickly, but we bring care and thoughtfulness to everything we do

What You Will Bring:

• 7 years experience, with minimum 3+ years in paid social, running campaigns across Facebook, and LinkedIn. Google experience is a plus

• Campaign management, measurement, optimization, and reporting is in your DNA

• Collaboration skills to work with teammates and marketing partners

• Demonstrate strong analytical skills in manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)

• Analyze large datasets and produce thoughtfully impactful reports and provide recommendations for expansion and efficiency

• Love for the work and team and a desire to make the team better in all aspects

• Hands-on experience optimizing ads within a B2B SaaS context

• Understanding of marketing analytics platforms, tracking, tag management, and pixel implementation

• Strong quantitative skills and are highly data fluent, you are great at distilling complex analyses into easy-to-consume business insights

• A sensitivity for branding and how each interaction impacts customer perception

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $129,300 - $151,290, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .

Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

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