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MEREDITH CORPORATION Senior Manager, Paid Marketing in DES MOINES, Iowa

Job TitleSenior Manager, Paid MarketingJob DescriptionI. Job Summary | Major goals and objectives.The Conversion team at Meredith leads acquisition marketing strategies and tactics to drive audience growth and unknown users into known members. We seek a passionate, skilled Conversion Manager to help drive this strategy and lead the efforts to grow new membership and new newsletter subscriptions.The Senior Manager, Paid Marketing will manage and execute paid acquisition marketing strategies and tactics to drive audience growth. The position is responsible for helping the company achieve its user acquisition growth goals through paid channels such as paid social (Facebook/Instagram) and other paid channels.This person's primary responsibility is to deliver new memberships and newsletter subscriptions from these channels at a target conversion rate and cost per acquisition. This person will manage paid media campaigns testing and optimizations, as well as campaign execution, with the goal of driving registrations, new members and newsletter signups at or below a target CPA.This role will lead the portfolio-level paid strategy, spearhead database integrations with paid platforms, manage portfolio-level reporting and budgeting, and drive new initiatives and opportunities with new platforms. This candidate will also focus on the post sign-up engagement and ROI tracking/optimizations. The candidate will lead the evaluation of engagement performance and LTV of users from this source.The Senior Manager, Paid Marketing will work closely with other members of the Conversion team as well as the teams' data analysts. This Role will report to the Director of Audience Conversion.The ideal candidate will have a collaborative and team spirit. This candidate will also have the ability to communicate effectively internally and externally to the Conversion team, cross-functionally to vertical stakeholders, and to external partners. Strong presentation skills to communicate Conversion initiatives and performance trends to key stakeholders on an ongoing basis is key to this role. Strategic thinking and strong analytics are also important to the success of this position.II. Essential Job FunctionsOnsite Marketing Strategy and ManagementLead portfolio-level strategy and execute paid marketing programs to drive new memberships and new newsletter subscriptionsManage portfolio-level Reporting and BudgetingLead post-signup engagement and ROI tracking/optimization effortsSpearhead database integrations with paid platformsIdentify new opportunities and new platforms to test and achieve goalsPartner with vertical stakeholders to develop effective conversion strategiesDeveloping and implementing bid, keyword, and targeting strategies for paid media, including but not necessarily limited to: paid social and paid searchMonitor performance across the portfolio identifying trends and areas of opportunitiesTrack spend and managing up or down to budgeted amountsDevelop creative briefs for landing pages, ad copy and other creative elements needed for campaign executionEnsure delivery of creative assets needed under campaignsWork cross-functionally with internal teams to develop paid strategies and set appropriate business and audience targeting rules to drive a variety of KPIs and maximize resultsOversee marketing creative and user flow implementations to ensure effective execution.Drive new programs and acquisition triggers that align with the goals and objectives of the business and brandsPerformance AnalysisMonitor results of efforts via regular reporting, compiling test results and providing analysis and learnings on performance dataAssist in evaluating the engagement performance and LTV of users from this source.Develop brand-level reporting and tracking towards goal on an ongoing basisMonitor and react to program results on a regular basis to ensure program goals are met and/or exceededStaycurrent on competitor activities around acquisition marketingIII. Min