Nationwide Sales Activation Consultant in Des Moines, Iowa

Job ID: 51697





The information between the asterisks contains specific information about this position while the information after the asterisks contains general information about jobs in this job family at Nationwide.

P&C Sales Activation, Content and Communications

This role will be responsible for facilitating the design, development and deployment of a broad range of activation strategies, tools and resources through a consistent and repeatable go-to-market activation process designed to position Field Sales associates and Distribution partners for success. This will include partnership and collaboration with field Sales & Distribution associates and leaders, Product and Underwriting leaders, Technology, Marketing, and others functions across the P&C organization. This role will also be responsible for defining, writing and deploying communication plans and tactics that are defined within a given project to Field Sales and Distribution partners.

Core Duties and Responsibilities

  • Supports the development of go-to-market activation plans, tools and resources that enable our field sales teams and agency partners for success.

  • Manages projects to achieve desired business objectives; may lead, coach or consult on all aspects of projects.

  • Provides consultation on all aspects of taking new products, solutions and ideas to market and/or driving activity with target audiences, including but not limited to distribution strategies, communication planning and execution, data and reporting, tools and resources, training and marketing resources.

  • Leverages consistent processes that are aligned to the sales process, grounded in competitive intelligence and leverage segmentation techniques to define meaningful distribution strategies.

  • Participates in cross-functional, collaborative teams to develop and execute P&C activation/change management tactics.

  • Refines sales/agency tools to improve One Nationwide growth and profitability.

  • Develops and executes communication plans, messaging strategies and tactics.

  • Aligns activation and communication strategies to short- and long-term objectives, initiatives and priorities.

  • Performs other duties as assigned.

Key competencies

  • Experience launching major initiatives internally and externally within Nationwide or with other key P&C carriers

  • Proven demonstration of being able to influence across various levels in the organization

  • Keen understanding of the P&C marketplace and specifically agency distribution

  • Experience communicating business strategy and actionable content internally and externally within Nationwide or with other key P&C carriers

  • Excellent written and verbal skills

  • Strong ability to use data to identify insights that may inform strategy, or to measure and monitor performance

  • Technical report preparation and formal presentation skills

  • Demonstrates knowledge of project management concepts and techniques

  • Strong organizational skills and ability to manage multiple ongoing initiatives and thrive in a fast-paced environment

JOB SUMMARYIndividual contributor with expertise in particular business and/or systems processes. Responsible for very complex business and/or systems process analysis, design, implementation, execution, or operational management. Serves as an expert in the analysis of existing processes, procedures and methods to ensure and promote effective business operations through standardization, improvement, simplification, discontinuance or other methods. Creates process change by integrating new processes with existing ones. Position leads in the management (of the operational process) and implementation of proposed process and procedure enhancements between work teams and operational departments. Responsible for day-to-day operational management of the process, process events and process deliverables. May focus on process development or execution.



  1. Viewed as an expert in the design, development configuration, customization, deployment, maintenance and updating of business and system processes and procedures. Ensures processes are followed within business and systems organizations. Manages customer communication and the process results to a satisfactory level.

  2. May manage the day-to-day operations of business and systems processes with recognized expertise, including the operation of process-related tools. Manages key process events and the fulfillment of customer requests and process deliverables through all phases of the process lifecycle.

  3. Consults and provides expertise to executives, customers and core business functions on process redesign and/or re-engineering initiatives and projects through continuous process improvements. Identifies and implements new and creative business and systems process redesigns and strategies through facilitation and marketing.

  4. Consults as a process expert on process evaluations and developing recommendations by use of benchmarks, pilots, prototyping and modeling to assess potential use of new methods and workflows within a business process. Consults on the evaluation of business processes for design effectiveness and resource utilization to ensure process performance meets targeted service levels.

  5. Develops and provides recommendations on possible process, tool, and control enhancements to increase the quality and optimization of business services and resources. Leads ongoing process design activities for a given set of customers as an expert process consultant.

  6. Consults with executives, customers, peers and core business partners to develop business cases, comprehensive project plans, and strategies to identify, quantify, and deliver process design efforts in support of business objectives and strategies. May manage and monitor process design project plans.

  7. Manages and negotiates timelines and purpose of process design projects. Serves as a subject matter expert on a project team involved with the development, implementation, administration and operation of new business and system processes and strategies, which may include multiple functions, product lines, and business activities. Serves as a subject matter expert on post-implementation and conformance reviews for complex processes to ensure conformance to process requirements.

  8. Provides expert consultation for complex process tools and methods in order to develop, design, implement, monitor, maintain, operate and improve business and/or system processes. Mentors, educates and trains others on the use of process design techniques, methods and tools as well as on the use-of and execution-of business and systems processes and tools.

  9. Initiates, develops, and maintains collaborative relationships with vendors, partners and suppliers to support customer or systems plans. Manages service evaluations regarding outside consulting service vendors.

  10. Acts as a source of process expertise for direction, training and guidance for less experienced staff. Recognized across the organization for process design, support and operational expertise and sought as a resource for resolution of complex design, implementation, support and operational problems.

  11. May help manage activities for a process project team and assist in managing project schedules and costs.

12 Manages awareness campaigns to help customers increase their awareness of process techniques, methods and tools to identify opportunities for performance improvements. Advises business and systems partners on the issues and problems that they will face as process implementation activities unfold. Recommends process design or operations team members. Facilitates the development of office-wide vision and strategies for processes.

  1. Acts as an expert process consultant for large-scale projects that involve or impact processes. Serves as a consultant for the most complex process design projects involving process disciplines and impacting multiple business units.

  2. Contributes to the overall strategic vision and provides a broad range of ideas regarding process design, implementation, support and operation initiatives. May serve in an operational authority or approval role in the execution of processes.

  3. Performs other duties as assigned.

JOB REQUIREMENTSEducation: Undergraduate degree in areas related to Business or Mathematics related field preferred.

Licenses/Certifications/Designations: Process-related certifications preferred. Product-related technical insurance course work (CPCU, CPU, LOMA) preferred.

Experience: Typically eight years minimum experience in business process design or operations.

Knowledge: Maintains and comprehends business process operations or redesign techniques, methods and tools. Maintains current understanding of trends to support process design and operations to improve performance. Maintains current understanding of insurance and financial services industry, focusing on the Nationwide enterprise and key competitors.

Skills/Competencies: Must have demonstrated expertise in process analysis, process design, and process implementation. Working knowledge of insurance or financial business processes required. Demonstrated knowledge of project management concepts and techniques required. Must have an understanding of customer business environment. Competency in process development or process operations preferred. Proven leadership skills with the ability to work with business teams including virtual teams. Must have the ability to work with process vendors in the delivery of project solutions. Must have strong verbal and written communication skills. Must have the ability to make decisions and recommendations on process strategies.

Values: Regularly and consistently demonstrates the Nationwide Values and Guiding Behaviors.

Staffing Exceptions to the above minimum job requirements must be approved by the: Director and HR Officer

JOB CONDITIONSOvertime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Occasional travel. non-standard or extended work may be required based on project needs.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Job Evaluation Activity: 9/2014 CAHJob Function/Family: ADM/PRO