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Paid Search Manager/AD Media-Remote

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Associate Director, Media is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

• Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities

• Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources

• Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and

investment levels

• Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results

• Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports

• Provides insights which facilitate the development of plans for product promotion

• Executes against vendor marketing plans to deliver results that exceed defined objectives

• Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives

• Creates buy in from multiple constituents in a collaborative cross-functional environment

Qualifications

General Qualifications:

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

• Minimum of 5 years of experience in Digital Media, working in platforms such as:

• Google Ads

• Microsoft Ads

• Facebook & Instagram Ads

• LinkedIn Ads

• Google Marketing Platform (SA360, DV360, Campaign Manager)

• Google Analytics (GA360, Google Optimize)

• The Trade Desk

• Yieldmo

• CTV

• Minimum of 2 years of experience in team and/or vendor management

• Sr. level position requires expert level experience in the following areas:

• Experience within the higher education industry a plus

• Project management skills, direct and coordinate the work of project teams

• Digital marketing for lead generation, channels, sources, best practices and KPI’s

• Generate strategic media initiatives, develop & recommend media plans

• Web analytics and a/b testing applications a plus (Google Analytics GA, Optimizely, Hotjar)

• Proficiency with Microsoft Office and strong working knowledge of Excel

Supervisory Responsibilities

Yes – vendor management and/or team of media specialist

Salary 70-90K

Primary Location: US-RE-Remote

Other Locations US-FL-Orlando

Work Locations: US-Remote Remote

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Dec 10, 2020

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 2011787

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.