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Wells Fargo Marketing Program Manager 3 - Offers Strategy & Management in Des Moines, Iowa

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as 'Personal Cell' or 'Cellular' in the contact information of your application.

At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo's Consumer Lending businesses empower millions of customers to achieve their dreams every day. Whether it's buying a home, purchasing a car, funding a significant purchase, or making important daily credit card purchases, Consumer Lending provides important credit products and services that help our customers succeed. The group includes Home Lending, Auto, Credit Cards, Retail & Merchant Services, Personal Lending, Consumer Lending Control, and Consumer Lending Shared Services.

The Consumer Lending team partners with other businesses across Wells Fargo to create and deliver transformational experiences that help customers gain access to credit. The vision for the Consumer Lending business is to leverage technology and data to make it simple for customers to easily access credit when and where they need it. Consumer Lending serves customers across the country through our distribution network of more than 5,300 retail banking branches and Home Lending offices as well as online and digital channels.

Wells Fargo's Credit Card Marketing team is seeking a Customer Engagement senior Marketing Program Manager 3 to contribute to the rapid growth of our credit card business by delivering compelling multi-channel marketing offers and experiences that deepen loyalty and engagement with existing card customers. You will translate business objectives into marketing strategies that delight customers and drive measureable results. You will collaborate with cross-functional teams including Product, Insights & Analytics, Finance, and Marketing Execution Centers of Excellence to design and execute campaigns end-to-end, creating an exceptional and memorable experience for customers. Your contributions will be a key driver in building loyalty with Wells Fargo to capture and retain top of wallet position.

Key Responsibilities:

  • Oversee development and execution of integrated, multi-channel campaigns that feature key Wells Fargo card benefits, offers and features to existing card customers that create loyalty and capture greater share of wallet

  • Partner with cross-functional team to define core objectives and strategic priorities that generate revenue for the business

  • Drive innovation to deliver improved experiences and marketing results

  • Track and report on campaign performance and business results

  • Navigate across organizational lines to align on multi-relationship customer engagement strategies & objectives to grow overall enterprise engagement

Preferred work locations: Wilmington, DE; Charlotte, NC; Minneapolis, MN; Des Moines, IA; St. Louis, MO; San Francisco, CA.

Required Qualifications

  • 7+ years of marketing experience

Other Desired Qualifications

  • 3+ years marketing credit card or other financial services products across integrated channels in accordance with Fair Lending regulations

  • Experience with emerging payment trends ie: digital wallets, installments on card, contactless payment methods, etc.

  • Proven team player with experience guiding and maximizing performance in cross-functional teams

  • Strong project management skills and attention to detail

Job Expectations

  • Ability to travel up to 10% of the time

Salary Information

The salary range displayed below is based on a Full-time 40 hour a week schedule.

NC-Charlotte: Min: $99,800 Mid: $142,500 Max: $185,300

CA-SF-Financial District: Min: $119,700 Mid: $171,000 Max: $222,300

IA-Des Moines: Min: $99,800 Mid: $142,500 Max: $185,300

MN-Minneapolis: Min: $99,800 Mid: $142,500 Max: $185,300

DE-Wilmington: Min: $109,800 Mid: $156,800 Max: $203,800

Street Address

NC-Charlotte: 301 S Tryon St - Charlotte, NC

CA-SF-Financial District: 550 California St - San Francisco, CA

IA-Des Moines: 6200 Park Ave - Des Moines, IA

MN-Minneapolis: 600 S 4th St - Minneapolis, MN

DE-Wilmington: 2200 Concord Pike - Wilmington, DE


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits Summary


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Company: Wells Fargo

Req Number: 5565759-2

Updated: 2021-02-28 02:55:19.479 UTC

Location: Des Moines,IA