Zoom Leader, Digital & Online Analytics in Des Moines, Iowa
Zoom is looking for a Digital & Online Analytics Group Manager to lead and scale a team focused on generating insights on Zoom’s online and B2B business to inform our strategic initiatives, product roadmap and optimization plans. You are a leader who gets excited about data and its ability to drive strategy and accelerate decision making across the organization. You will build and execute a strategy that delivers transparent, accurate, and actionable data to support revenue driving initiatives. Key cross functional stakeholders will be Marketing Operations, Finance, Data Science, and Engineering. The ideal candidate is a self-starter who has hands-on experience with multiple analytics systems and methods, and also knows how to set strategy to inspire a team and achieve growth goals. This candidate must be able to think strategically and tactically and be comfortable with the fast-paced nature of a high growth company. Passion for learning, innovation, and collaboration is a must.
Duties & Responsibilities:
Set the overall digital and online analytics strategy that defines the team’s priorities and goals and empowers marketing to use data to define, set, and achieve the right goals for growth
Lead, manage and grow the digital & online analytics team to scale with the business and optimize against business targets
Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven marketing program across both paid and non-paid channels
Partner with our Digital & Online, Marketing Operations, Data Science, and Finance to drive reporting, forecasting, and planning
Build out the ability to capture, manage, and action audiences to drive digital and ABM growth strategies
Collaborate with data scientists and data engineers to develop and improve our Digital & Online analytics infrastructure, including data pipelines and predictive models
Influence senior management thinking and decision making through credibly representing the Digital & Online and Analytics perspective
Stay up-to-date on industry trends, new analytics products and new features within existing platforms
7+ years of experience leading digital analytics
3+ years of managing internal teams
Proven track record of leading analytics to drive data driven decision making and meaningful growth
In-depth understanding of general digital analytics best practices for B2B and consumer
Deep understanding of the digital & online customer journey and how to leverage data and analysis to inform revenue driving strategies
Strong analytical and technical skills, with a willingness to be hands on
Experience optimizing the performance of digital and online marketing campaigns
Experience working with Google Analytics, Tableau, SQL, Salesforce, Optimizely and other digital and marketing analytics tools
Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts
Self-motivated, team-player that is able to influence cross-functional teams and leaders
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Hear from our leadership team (https://urldefense.com/v3/__https://youtu.be/7i2o_tszj5g__;!!K5ATeMLGHIlgtw!N_9bFG2WvSVHNjvQfjuOpRN_CRuOAVcjK-OUBF5KymSi-XOFAnfRCVoBcyNhxGRFJi6P$)
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Zoom helps people and businesses stay connected so they can get more done together. We’re the go-to communications platform for small and large businesses alike, and growing rapidly with employees working to deliver happiness across the globe. We're also proud to have a positive social impact by enabling continuity for educational institutions, governments, the healthcare sector, and many other essential industries.
From meetings, chat, and phone, to webinars and online events, companies trust Zoom to power all their communication needs. Our secure, reliable, video-first cloud platform offers a frictionless experience that is simple to manage, delightful to use, and friendly to build on.
Our core value is Care. To show our employees we care about their happiness and recognize their value, we employ above-market and progressive compensation programs. We believe this is achieved by analyzing total direct compensation holistically. We offer all employees equity, allowing them to become owners who are vested in and benefit from the long-term success of the company.
Our CEO, Eric S. Yuan, founded Zoom in 2011 as a video-first communications platform focused on delivering happiness to customers worldwide. We're proud to be a recognized Leader in the 2020 Gartner Magic Quadrant for Meeting Solutions and Unified Communications as a Service, winner of the 2020 Forbes Cloud Computing Awards for Best Product, winner of the Frost & Sullivan 2021 Connected Company of the Year award, and a Leader in the IDC MarketScape for European Collaboration Tools for Education, 2020.
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