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Global Assurance, Communications and Engagement (Associate Director)

Core Business Services

Requisition # UNI00GSJ

Post Date Feb 18, 2021

The Brand, Marketing and Communcation (BMC) function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

Function: Brand, Marketing & Communications (BMC)

Sub Function: Communication & Engagement

Job Rank: Associate Director

Scope: Global

Location: US-based, location flexible

The opportunity

This is a key position that is responsible for supporting the Global Assurance business objectives by developing and delivering effective internal communications that align with the Assurance and EY BMC plans.

This role will support the Global Assurance Communications & Engagement Leader to coordinate and deliver strategy and enablement communications and engagement activity across Assurance (sub-service line and Areas) with a primary focus on serving the strategic internal communications needs of the Global Vice Chair – Assurance.

This individual will develop and manage the implementation of integrated plans which will require significant teaming with Assurance stakeholders and colleagues working in Global and Area Communications & Engagement, Global Marketing, Global Service Lines, Global Markets and Global Delivery Services (GDS). The individual is expected to create and leverage a range of communications media to engage audiences, including print, video, electronic channels, intranet, Webcasts, speeches and supporting audio-visual materials.

Success in this role will be demonstrated through building trusted advisor relationships with Assurance and BMC executives, contributing to and executing an annual communications strategy for Global Assurance (integrated with the overall Assurance BMC strategy), and collaborating with BMC colleagues to deliver effective communications support for Global Assurance and/or cross-service line priorities.

Your key responsibilities

• In this role, you will play an important part within the Communication and Engagement team within Assurance BMC. Your key responsibilities include:

• Maintain up-to-date knowledge on BMC and Assurance issues, trends and long-term implications for EY’s brand strategy generally and its Communications and Engagement approach in particular

• Develop strong “trusted advisor” relationships with Global Assurance leadership, as well as networks across Assurance, other service lines and sectors, and the wider BMC team globally

• Develop and execute innovative and creative communication approaches aligned to the Assurance global strategic priorities

• Support the development and continuous improvement of the core set of Assurance BMC communications strategies, enablement tools and channels

• Work closely with BMC colleagues in Communications and Engagement, Go-to-Market, and Brand and External Communications to help ensure integrated activities across the business

• Leverage internal tracking tools, dashboards and Global Delivery Services (GDS) to implement consistent campaign measurement and reporting for regular evaluation of communication strategies

Skills and attributes for success

• Deliver on Assurance and BMC strategic priorities; align BMC initiatives with EY’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition

• Demonstrate excellent written communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership

• Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities

• Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet practice and BMC strategic goals; engage with leaders effectively to gain sponsorship for activities

• Partner with stakeholders to identify business needs; proactively provide exceptional client service; advise clients on communications strategies; work collaboratively and effectively with peer functions and stakeholders to deliver on EY and BMC strategic priorities

• Develop appropriate project plans in alignment with BMC project management methodologies and professional standards; effectively partner with stakeholders to execute against project plans; be adaptable and proactive in addressing project challenges

• Show initiative, coupled with accuracy and attention to detail; demonstrate reliability

• Demonstrate the ability to work under pressure and to tight deadlines

• Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills

• Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently

• Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time

• Ability to account for and address multiple influences / inputs and lead Assurance to incorporate these into planning

• Track record of creativity and innovation

• Understanding of social media, video and digital platforms

To qualify for the role, you must have

• Bachelor’s degree (or equivalent area of study or experience); professional or higher qualification in Communications, Corporate Communications, Marketing Communications or Public Relations preferred

• Significant strategic internal communications experience with proven track record in supporting executive teams

• Experience in a cross-border role, managing complex global programs

• Working knowledge of EY, the professional services sector, or matrix organizations

• Ability to interact, influence and communicate effectively with key stakeholders

• Strong verbal and written English

Ideally, you’ll also have

• Strong project management and delivery skills. Ability to balance several assignments at once, while prioritizing and meeting deadlines

• Experience of working across different cultures and geographies

• Be prepared to travel to different locations as required

• Ability to work independently and collaboratively in a complex organization

• Ability to look ahead and anticipate trends and issues that will affect clients messages and strategies

• Ability to keep clients informed and drive for resolution of issues

• Must be flexible to changing needs and assignments

What working at EY offers

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around

• Opportunities to develop new skills and progress your career

• The freedom and flexibility to handle your role in a way that’s right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.

Apply now.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.