MEREDITH CORPORATION Email Marketing Manager Cons in DES MOINES, Iowa
JOB DESCRIPTION I. Job Summary | Major goals and objectives.Manage and execute email campaigns to maximize consumer revenue. Communicate regularly with internal customers to identify needs and create promotional plans that align with brand goals while generating orders and increasing consumer revenue. II. Essential Job FunctionsWeight % Accountabilities, Actions and Expected Measurable Results65% Manage and execute internal email efforts to drive consumer revenue and support revenue-generating initiatives* Maximize subscription efforts for select magazines and partner programs* Drive orders for paid memberships associated with various digital brands* Develop a contact strategy to maximize the email channel for consumer revenue initiatives while balancing the need to increase engagement from the channel as well* Define criteria for list selection for campaigns* Implement testing schedule and priorities* Manage creative development with internal creative teams* Work with Consumer Revenue team to align offers and objectives* Develop and execute new test ideas to attain goals* Provide detailed reporting and analysis of programs15% Coordinate with internal teams across Company Digital and Consumer Revenue to achieve business goalsEmployer's Job# JR05131Please visit job URL for more information about this opening and to view EOE statement.