MEREDITH CORPORATION Director of Audience Engagement in DES MOINES, Iowa
JOB DESCRIPTION I. JOB SUMMARY | MAJOR GOALS AND OBJECTIVES. II. ESSENTIAL JOB FUNCTIONSAccountabilities, Actions and Expected Measurable Results * Manage Audience Insights Services: Oversee the continued development and enhancement of our audience analytics services, which enable insight into consumer interests, motivations, and journeys. Identify and operationalize key behavioral attributes. Contribute to planning, solution design, solution development, and governance. * Lead an Advanced Analytics Practice: Lead, manage, mentor, and inspire a team of analysts focused on audience engagement. Provide input on cross-team advanced analytics efforts. Seek to constantly improve and evolve our services, productivity, and efficiency through automation, prioritization, and process optimization. * Provide Descriptive and Predictive Analysis: Partner with the Product and Editorial teams to drive engagement initiatives. Contribute to experiment design and analysis. Build forecasts and models to help understand potential business impact. Deliver recommendations that help teams achieve business objectives. * Contribute to Strategy and Innovation: Participate in strategic development and near and long term team planningEmployer's Job# JR03996-Des MoinesPlease visit job URL for more information about this opening and to view EOE statement..