Nexstar Media Group Director, Creative Services in Des Moines, Iowa
The Promotions/Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy. The CSD will also work with Sales and Marketing initiatives and help coordinate those strategies as well as be involved in oversight of a lifestyle show.
Provides leadership for the promotions and lifestyle show teams
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes promotions strategies to enhance station competitiveness
Manages and leads the department to create new and profitable events
Manages recruitment and development of talented promotions team members
Prepares budgets and approves budget expenditures
Oversee log and copy workflow.
Resolves customer complaints regarding promotions
Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
Creates and reviews operational records and reports to assess the efficacy of promotions
Creates client promotions and promotional proposals with members of the Programming and Sales teams
Coordinate and supervise a lifestyle show along with other team members.
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Experience working with cameras and editing systems a plus
Creative writing skills a requirement
Candidate must possess the ability to work as a leader in a team environment
Fluency in English
Excellent communication skills, both oral and written
Minimum five years’ experience in media promotions
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
Prior management experience working with a TV Station’s newsroom and sales dept invaluable.
Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv.
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled