MEREDITH CORPORATION Digital Marketing Manager Paid in DES MOINES, Iowa
JOB DESCRIPTION I. Job Summary | Major goals and objectives. The Digital Marketing Manager Paid Media will support, manage and implement paid marketing programs for Consumer Marketing consumer revenue efforts with a focus on paid social ads on Facebook, Instagram and other platforms; with support and direction from the Digital Marketing management team. The position will support efforts that carry a variety of goals including meeting subscription goals, membership acquisition, and more. This position will assist in Facebook and Instagram campaign set up, testing and reporting. This work requires strong collaboration in plans and initiatives. II. Essential Job FunctionsWeight % Accountabilities, Actions and Expected Measurable Results50% Set up, test and monitor on a daily basis various search, display and engagement paid campaigns staying within budgets and outlined parameters. Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. Provide input and direction on upcoming testing schedules. Assist with writing and editing marketing copy as it relates optimization and implementation of campaigns. Adhere to established processes, coordinating with internal parties on development of display and landing page creative. Employer's Job# JR05710Please visit job URL for more information about this opening and to view EOE statement.