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MEREDITH CORPORATION Digital Marketing Manager, Paid (Search) in DES MOINES, Iowa

Job TitleDigital Marketing Manager, Paid (Search)Job DescriptionThe Digital Marketing Manager - Paid (Search) will manage and implement paid search engine marketing programs to support Consumer Marketing and e-commerce revenue efforts with support and direction from the Digital Marketing management team. Support efforts that carry a variety of goals including meeting subscription goals, membership acquisition, and more. This position will assist in campaign set up, testing and reporting. This work requires strong collaboration in plans and initiatives.II. Essential Job FunctionsWeight %Accountabilities, Actions and Expected Measurable Results40%Set up, test and monitor on a daily basis various search, display and engagement paid campaigns staying within budgets and outlined parameters. Create and manage A/B and multi-variant test campaigns across paid search platforms according to testing schedules. Provide input and direction on upcoming testing schedules. Assist with writing and editing marketing copy as it relates optimization and implementation of campaigns. Adhere to established processes, coordinating with internal parties on development of display and landing page creative.30%Work collaboratively with other internal team members to understand brand voice and product offerings. Research and document competitive efforts, industry trends, and new and innovative opportunities within the paid media area.20%Pull and monitor campaign results on regular frequency. Communicate findings and recognize in a timely manner any issues or concerns.10%Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. Provide implementation and process suggestions where appropriate across the organization.III. Minimum Qualifications and Job Requirements | All must be met to be considered.Education:Bachelor's degree in Marketing, Business or Journalism, or equivalent training and/or experience.Experience:Minimum three years related professional experience.Specific Knowledge, Skills and Abilities:Extensive experience with the Google and Bing search engine ad platforms, online A-B split testing and programs associated with this testing and targeting, HTML knowledge and conversion rate optimization.Specific Knowledge, Skills and Abilities:-Pay per click ad campaign set up, optimization and diagnostic abilities-Ability to think strategically to problem solve and meet goals-Implement, follow and document processes, plans, and ideas-Professional communication person-to-person and email-Strong ability to work productively with others both as a leader and individual contributor-Understanding of HTML knowledge-Good understanding of consumer marketing and acquisition processes, as well as delivering on goals and outcomes-Good problem solving skills are necessary-Online A-B testing of creative, copy and targeting-An interest in emerging trends and technology-Testing and targeting software-Kenshoo or other search optimization platform experience a big plus-Google Analytics-Ability to successfully present complex search engine issues to a wide variety of audiencesIt is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees#NMG#Meredith Corporation is committed

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