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Facebook Brand and Product Marketing - Portfolio Strategy & Planning Manager in Des Moines, Iowa


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Cross-App Marketing Strategy & Planning team is a lean, horizontal team focused on driving strategy, planning, engagement, and accountability across the Brand and Product Marketing organization. This person is responsible for key strategies to help the organization maximize business and consumer value. The work spans across marketing, brand strategy, portfolio investment strategy across the app, and organizational operations. This person partners closely with marketing leadership to ensure that cross-app priorities (and strategic priorities from the CMO) are prioritized, translated into concrete and integrated plans across the portfolio of brands, and that the organization can successfully operationalize resources to deliver.

Required Skills:

  1. Collaborate with partner organizations including cross-functional teams on cross-organizational projects and alignment opportunities (this includes helping structure and drive best practice sharing and implications across marketing functional disciplines, for example, how we’re handling goaling and measurement across apps).

  2. Drive Strategic Planning and Goal Setting through strategic planning, including prioritization and annual plans. Build investment cases to land annual plan and resource asks, including driving trade-off discussions. Define and track organization-level goals and OKRs, and manage intra-quarter pivots. Masterfully communicate up/down/across org to ensure transparency and alignment.

  3. Drive internal team communications across HPMs (monthly updates), All Hands, Summit, Content Calendars of Activations, and Industry Insights.

Minimum Qualifications:

  1. 5+ years of experience at either a premier management consulting firm or corporate/ business strategy teams

  2. Proven experience driving horizontal initiatives

  3. Structured data analytics and problem-solving capabilities

  4. Experience learning about new topics and synthesize information effectively

  5. Experience building consensus among cross-functional and global teams

  6. Presentation skills

Preferred Qualifications:

  1. MBA degree preferred

  2. Knowledge about Tech industry

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at