MEREDITH CORPORATION Acquisition Manager Parents in DES MOINES, Iowa

JOB DESCRIPTION Key results: * Delivering total expected volume of user registrations per brand, as assigned* Meeting or beating cost per acquisition targets through paid media channels* Optimizing the quality of registrations from all sources based on input from the vertical growth lead and other stakeholders/teams Responsibilities include: * Collaborating with the vertical stakeholders, including product and edit and growth leads to develop effective registration-driving strategies* Developing and implementing bid, keyword, and targeting strategies for paid media, including but not necessarily limited to: paid search, display, and paid social* Identifying new opportunities to drive desired volume * Monitoring of performance and ongoing maintenance of campaigns* Tracking spend and managing up or down to budgeted amounts* Developing creative briefs for landing pages, ad copy and other creative elements needed for campaign execution* Ensuring delivery of creative assets needed under campaigns* Monitoring the performance of creative assets and optimizing any and all under-performing elements* Accurate forecasting of expected volume* Presentations of campaign forecasts, including tradeoffs of cost/volume/quantity to email leadership Employer's Job# JR04230-Des MoinesPlease visit job URL for more information about this opening and to view EOE statement.