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Geonetric Senior Digital Marketing Strategist in Cedar Rapids, Iowa

Summary As a Senior Digital Marketing Strategist you must have a desire for data, be excited by the ever-changing digital marketing discipline, and delight in driving marketing messages forward to impact both users and organizations alike. You’ll use data to recommend strategic digital marketing initiatives to healthcare clients to help them meet their web goals. And then you’ll implement those recommendations and measure the results. You’ll also stay on top of industry and market trends to develop new, innovative products to add to Geonetric’s services offerings. Essential Duties and Responsibilities

While you might get to work on just about everything at Geonetric, you’ll primarily:

  • Partner with clients on their digital marketing strategy, web performance, and online goals in order to recommend new approaches.

  • Develop unique web strategies and digital marketing solutions, measure success, and align outcomes to clients’ organizational goals.

  • Use data analysis, tracking, and research, including Google Analytics, Google Tag Manager, VitalSite, paid advertising platforms, social media channels, and other tools to assess the impact of digital marketing initiatives on online goals.

  • Measure web data against previous performance, gain valuable insight about overall web performance, and deliver findings, recommendations, and solutions to clients in order to move digital efforts forward.

  • Create, execute and manage digital marketing initiatives, including paid search campaigns, social media, and search engine optimization, that reinforce clients’ brand and organizational goals.

  • Create compelling healthcare-specific marketing content such as social media posts, blog posts, eBooks, infographics and video scripts using client style guides and SEO best practices.

  • Collaborate cross-team on client projects, managing deliverables and resources in order to understand clients’ digital marketing efforts, create and implement integrated marketing campaigns, and align data reporting with overall client strategy.

  • Serve as a subject matter expert by staying current on industry trends and mentoring team members.

  • Share subject matter expertise with internal and external clients by mentoring, training, blogging, and speaking on digital solutions.

    Education and Experience

  • Bachelor’s degree in marketing, communications, English or related field required

  • 5+ years of previous experience in digital marketing required

  • Experience with offline marketing tactics, such as direct mail, billboards, radio spots, etc., preferred

    Professional Skills

  • Proficiency in Google Analytics, Google Tag Manager, and Google AdWords required

  • Proficiency in SEO best practices required

  • Exceptional written and oral communication skills required

  • Strategic marketing experience required

  • Usability and accessibility best practices experience preferred

  • Social media and paid search strategies experience preferred

"Geonetric welcomes diversity. It makes us an equal opportunity and affirmative action employer and a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status."

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