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Alliant Energy Marketing Strategist II in Cedar Rapids, Iowa

5401BRJob Responsibilities: These accountabilities are not intended as a complete list of specific duties and responsibilities and does not limit or modify the right of any supervisor to assign, direct, and control the work of employees assigned to this job.

Primary Accountabilities

  • Develops and implements marketing strategies to drive new customer lead generation.

  • Serves as a partner to internal customers and develops a clear understanding their marketing and communication needs.

  • Recommends and supports the best methods and types of communication or marketing tools to reinforce key messages.

  • Uses creative concepts and writing and delivery to reinforce company brand and effectively market programs or solutions to employees and customers.

  • Builds knowledge of the organization, processes, and customers.

  • Participates in communications planning activities with understanding of the subject matter to incorporate into marketing and communications efforts.

  • Applies various marketing strategies to successfully meet the expected response from the target audience.

  • Establishes and tracks key metrics to measure success of marketing and communications efforts.

Requisition ID:5401BRPosition Type:Regular Recruiting Location(s):Cedar Rapids, IA Schedule Type:Full-Time Posting Details: We are seeking a motivated Marketing Strategist II who will develop and implement marketing strategies to grow Travero’s multiple business units. Ideal candidates are highly accountable, work well in a fast-paced environment and quickly learn new technology. As a Marketing Strategist II, it will be important to build knowledge of the organization, processes and customers. Job Category:Communications/Marketing/PR Job Qualifications: The requirements listed below are representative of the experience, knowledge, skills and/or abilities required to perform this job.

Required Experience

  • 5-years of professional experience.

    Preferred Experience

  • Bachelor’s Degree in Journalism, English, Communications, Marketing, or related area.

  • Experience in the supply chain and/or logistics industry.

    Knowledge, Skills, and Abilities

  • Demonstrates effective interpersonal, verbal, and written communication skills.

  • Demonstrates ability to use computer software programs (e.g., email, word processing, spreadsheet, and project management) preferred.

  • Demonstrates experience working in a collaborative, cross functional team capacity to bring marketing ideas from concept to execution.

  • Demonstrates experience with event management and sponsorships.

  • Demonstrates experience in creating short and long-term marketing plan and adhering to budgets and project schedules.

  • Ability to work in a diverse work environment.

    Our Values: How We Work

    Live Safety. Everyone. Always | Make Things Better | Care For Others | Do The Right Thing | Act For Tomorrow | Think Beyond. Be Bold

Travero Logistics and our parent company Alliant Energy are committed to providing an inclusive work environment for all and is proud to be an Equal Opportunity Employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by law. We are committed to the full inclusion of all qualified individuals. As part of this dedication, Travero Logistics and Alliant Energy work to ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to preform key job functions, and/or to receive other benefits and privileges of employment, please contact the HR Service Center at (608) 458-8458.

All candidates selected for employment with Travero Logistics and/or Alliant Energy will be required to successfully complete a drug screen and background check.

Disclaimer: The above information on this description has been crafted to indicate the general nature and level of work performed by employees within this classification. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Posting Title:Marketing Strategist II (Remote/Hybrid)Talent Gateway Posting Details: Travero Logistics, a wholly-owned subsidiary of Alliant Energy, is a logistics solutions company with more than 100 years of experience in freight management and delivery. Travero’s focus centers on giving customers a one-stop shop for customized supply chain solutions via our portfolio of transportation and logistics firms.

What sets us apart?

  • Excellent pay and benefits!

  • A dedication to career growth and development.

  • A culture that embraces our core values of live safety, do the right thing, care for others, make things better, act for tomorrow, and think beyond – be bold.

  • The opportunity to make a positive impact on our local communities.

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