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Western Home Communities Digital Marketing Specialist in Cedar Falls, Iowa

1st shift: Full-time opportunity availableDUTIES: Lead all aspects of digital marketing campaigns (SEO/SEM, social media, email, display ads, database marketing) from idea through implementation and analysis. Focus primarily but not exclusively on campaigns that increase resident census, attract new clients and increase number of qualified job applicants. Collaborate with human resources recruiters to develop effective digital campaigns including objectives, strategy, tactics, KPIs, budget and timelines. Serve on creative team that brainstorms campaigns for print, television and digital ads. Perform other functions as assigned by CCO or System Director of Marketing and Sales.REQUIREMENTS: Bacheloris degree in marketing, public relations, business, data science or related field. 2+ years of experience in digital marketing. Experienced in execution of paid social media campaigns. Ability to juggle multiple projects at once. Painstaking attention to detail. Skilled in use of video and photo editing software, such as Adobe Creative Cloud. Effective problem-solver. Strong analytical and copywriting skills.The ideal candidate for any position supports the Western Home Communities values of People First, Servant Spirit, Innovation and Financial Integrity, which helps realize the vision of Fulfilling Lives.Enjoy competitive wages, paid time off, and other generous benefits, plus meaningful work that makes a difference in the lives of others.

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