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WesleyLife Heritage House Sales Director in Atlantic, Iowa

Heritage House Sales DirectoratWesleyLife

Date Posted:11/2/2019

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Job Description

Are you skilled in marketing and sales and ready to make an immediate impact? Are you an experienced professional who has utilized your skills in a senior living community? Heritage House, A Ministry of WesleyLife located in Atlantic, Iowa, offering Independent Living, Assisted Living, Memory Support, Short-term Rehabilitation and Healthcare, is looking for your talent and experience.

WesleyLife is deeply rooted in Christian values and is celebrating over 70 years of providing exceptional person-centered care to adults 55 and older. Heritage House represents tradition, wellness, a spirit for living, and strength of heart -- everything we want for the individuals we serve! Due to a recent retirement, we have an opening for aSales Director.

We are looking for a seasoned sales professional to:

  • Support the mission, vision, and values of WesleyLife

  • Provide everyone we serve with opportunities to live lives of enhanced purpose and meaning

  • Convey a philosophy that supports the dignity, privacy, independence, choice, and individuality of all residents, guests, and clients to ensure appropriate connection to necessary resources.

Our Director plays a critical role in sharing our story, marketing to potential residents, and representing our time-honored traditions, our culture of wellness, and our family of services. As a high-impact member of our leadership team, you will connect Heritage House’s family of services with the broader community, perform marketing and public relations activities, and develop relationships with referral sources. You will create strategies to support all aspects of our Community for Healthy Living; Independent Living, Assisted Living, Household Living, Memory Support, and Home and Community Based Services. The exciting part of this position is the opportunity to connect individuals to the lifestyle and living option that helps them live out their passions and experience their highest potential for overall wellness.


  • Exude passion for our mission and services with a personal drive and energy that will ensure census and revenue goals are met or exceeded, propelling us to continue to grow and succeed as an organization.

  • Manage daily sales and marketing duties to include prospecting for potential customers, conducting reach-outs, completing tours, and engaging potential customers in positive, responsive and inquisitive ways in which to assure we are sharing our lifestyle-based brand and attracting people to the value proposition offered by Heritage House.

  • Create and implement an ongoing outreach plan to maintain ongoing relationships with current and future customers, extend our brand hospitality to the broader community and promote Heritage House as the go-to source of health and well-being services and support for older adults.

  • Plan, create and implement lead-generation events and initiatives, engaging other departments to collaborate and participate.

  • Serve as a key member of the leadership team, influencing and providing direction to those we serve through educating individuals and developing relationships in the community, as well as fostering internal and external partnerships as they relate to all of our network-based services.

  • Collaboratively implement strategies and marketing initiatives related to home care, hospice, in-home services, skilled nursing, assisted living, independent living, and memory support services.

  • Create and own a strategic marketing plan for Heritage House that includes collaborating with others to create marketing and communication materials, coordinating advertising, web-based strategies, and appropriate media for all communications.

  • Develops and executes an annual marketing plan, in collaboration with the Marketing, Communications and Sales Team at the Johnston Network Support Center to exceed sales, occupancy, revenue and organizational goals. The plan will include specific actions required to meet stated goals, and identify individuals or teams with whom partnerships / collaboration will be needed to meet objectives.

  • Effectively and consistently utilize the Customer Relationship Management software as the foundation to support the customer through their journey – from initial inquiry to move-in.

Job Requirements

  • Bachelor’s degree in marketing, sales, business, communications, or a related field is preferred.

  • Proven ability to develop relationships and growth with at least 2 years’ prior experience in direct sales and marketing for a senior living community.

  • Ability to achieve stated goals and demonstrate success in ways that align with our culture and our mission.

  • Exceptional oral and written communication skills.

  • Interpersonal skills necessary to develop and nurture positive relationships.

  • Big picture thinking with proven ability to deliver against results.

  • Ability to lead by example, demonstrating a passion for delivering excellent services to older adults and the desire to succeed in a team-based environment.

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Job Snapshot

  • Employee Type:Full-Time

  • Location:Atlantic,IA

  • Job Type:SalesManagement

  • Experience:At least 2 year(s)

  • Date Posted:11/2/2019

About Us

"I am so glad I have the opportunity to work with the people who make up team Halcyon House. Wish my nurse and Certified Nursing Assistant friends could join us." - Peggy Grothe, Halcyon House, Washington, Iowa

What makes working at WesleyLife different? It’s the rare opportunity to make a real difference in the lives of others and connect with your purpose in life. Just ask any of the 1,400-plus team members who already have made the decision to choose WesleyLife. What we believe truly sets us apart.

WesleyLife encourages team members to form deep relationships with co-workers and residents while serving others. You’ll do important, meaningful work, experience personal and financial rewards and have ample opportunities to grow your career to increase responsibility, your knowledge and income.

Join the WesleyLife Talent Networktoday and stay up-to-date on our openings as they continue to become available!

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